Are you a local business wanting to connect with potential customers and clients in your local geographical region? If you are, then you’ll need to implement a local SEO strategy. Taking this step will help you appear organically in the top position of search engines like Google for local searches.
Just in case you need some more convincing, 46% of all searches on Google are local and approximately 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily, reinforcing why it’s worthwhile implementing a local SEO strategy.
If you haven’t optimised for local SEO within your business, your chance of being found in these searches will be limited (and there are a lot of searches every day you could be missing out on).
Local SEO is all the work you do to influence your businesses online visibility at a local level in search engines like Google. It is much like organic SEO but with an added geographical component.
Your main goal with your local SEO strategy is to rank high in the search engine results pages SERPs for local searches eg. Graphic Designer Bondi.
According to SEO expert, MOZ, the signals that help secure top ranking for local SEO on Google include Google My Business elements, reviews and proximity.
These elements or signals rather help local businesses appear in Google’s local three-pack. This is a collection of the top three results in the SERPS for your local search and where you want your business to sit.
To appear in the local three-pack pack, you’ll need to set up your Google My Business listing.
Google My Business (GMB) is a free online tool created by Google to help businesses manage how they appear in local Google Search results and Google Maps. It allows you to create a business listing and promote your business profile (and website). It will also help your business to appear in the knowledge panel (local three-pack) mentioned above.
It’s important to create a GMB listing because:
Below is an example of how a Google My Business account appears in Google.
According to Google, local SEO results are based on three factors: relevance, distance and prominence. Google uses a combination of these three factors to help users find the best match for their local search.
In addition to creating your GMB listing, there are a number of other elements on your website you need to consider to improve your local SEO ranking.
I’ve listed a few below to get you started.
Users rely on search engines like Google and online reviews to find what they need, so it makes perfect sense to implement a local SEO strategy to get found online.
You’ll also find you rank faster locally then in the standard organic results.
What can you implement today to boost your local position?
Remember it all starts with building a great business with outstanding products and services first and then implementing the rest to support this. Best of luck.
Want to leverage SEO or Facebook Ads to generate low cost leads and sales? Here are a few resources I put together to help you:
It’s a SEO checklist that will help you get ranking in the top positions of search engines like Google.
Ready to drive more traffic to your website and boost leads and sales? SEO Made Easy is your step-by-step course to help you generate more profit, make an impact with your business and enjoy more freedom in your life.
It’s a practical workbook on the six actions you must take to achieve Facebook Ads success.