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Stop making these top 5 mistakes when selecting keywords for your website

July 20, 2022


Want more sales?

If that’s you, it’s time to stop making these 5 mistakes when researching and selecting SEO keywords (and start learning how to find the best keywords for your website).

Because I guarantee that these mistakes are costing you leads and sales.

I get it.

You’re time poor.

You’re frantically adding keywords as a last thought to the backend of your website, crossing your fingers and toes that they will somehow bring traffic to your website.

You check your analytics, zip! Still no visitors, let alone sales.

Another month has passed, and your website costs are still surpassing your sales.

“Traffic that buys” to the website you spent months building would change your business and your life.

It would give you time and financial freedom.

How do I know this?

Because it has for us (and our clients and students).

It’s meant less time wasted posting on socials (with little ROI) and performing embarrassing dance routines on Reels.

It’s also meant attracting an audience that buys.

Yes, leads and sales on autopilot…aconsistent and sustainable selling system that is completely free to implement.

How did we achieve this?

An irresistible offer combined with a results-driven SEO keyword strategy that attracts ready-to-buy prospects every day of the week.

We use a simple, proven formula that gets us results on repeat.

Because there is absolutely no point ranking for a word that doesn’t lead to money in the bank.

Ready to up your game?

That’s exactly what we are diving into in this blog.

Stop costing yourself leads, sales and cash by making these avoidable keyword mistakes, and so you can find the very best keywords for your website.

Here goes:


It’s impossible to sell your product or service without having a firm grip on who you speaking to. Before you begin any marketing for your business, let alone keyword research, you must develop your buyer persona’s which are fictional representations of your ideal customer or client.

A buyer persona’ represents the most common characteristics, goals, pain points, desires, motivations, and behaviours of your target audience. They help you imagine who you are selling to. Think of your buyer personas like characterd in a book.

Understanding your buyer persona will help you to understand the types of keyword phrases or questions your audience would typing into Google at each phase of the buyer journey. To read more about the buyer journey, read blog.


Search intent refers to the reason a user makes a search.

The reason a user makes a search is different at every stage of the buyer journey and the keyword searches they make in Google reflect this. When a user first becomes aware of their problem, they begin to research specific information about their problem. Comparatively, when a user is ready to find a solution to their problem, their search shifts and they begin to type keywords into Google that indicate they are ready to take action. Google searches here would be much more product, service or brand driven.

For a detailed explanation of keyword search intent, click here.

It’s important to understand the search intent of your web visitors and the type of keyword searches they make at each stage of the buyer journey so that you can incorporate each type of keyword into your website and target your audience at each stage accurately and propel them towards a conversion.


Long-tail phrases are keyword phrases with three or more words. As you may have guessed, they are much more specific than head keywords (single words) and body keywords (two-three words).

Longtail keyword phrases when compared with head and body keywords have a relatively low search volume, which makes them much less competitive but easier to rank for. This is ideal particularly when you first start your SEO journey. Don’t let this turn you away from using long-tail keywords. Often these types of searches indicate the user is further down the buyer journey, meaning they are much closer to taking action like making a purchase or booking a call.

Generally, the more words typed into Google, the more specific the search, and the more the user knows what they want. For example, a keyword search in Google for the word “jacket” might get a whole lot of traffic but very few searchers will convert whereas if the user searched “ladies puffer jacket in pink”, it may have much less traffic, but given the search is much more specific, it is much more likely to convert.


If you’re only targeting high volume keywords, you could be missing out on a whole lot of targeted traffic.

When selecting keywords, it’s best to avoid high volume keywords, especially when your first start out. High volume keywords are less specific (and focused), generally ignore user intent and are highly competitive, making it hard to rank in the top positions. All these factors mean the chance of a user converting on them is much lower.

For these reasons a keyword with a lower search volume, lower difficulty and competition rating will be easier to rank for and much more lucrative.


The goal of search engines is to deliver the best results as quickly as possible to a user that makes a search. For this reason, it’s imperative you check out your competition when going after a keyword.

Once you’ve identified the top keywords you’d like to go after, head to Google Chrome in “incognito” mode and search that keyword. Take a look through the competition – the top three results in the Search Engine Results Pages (SERPs) at least and see what content including copy, images, video etc. they have that your content doesn’t and level up. Your content must be better than the best to surpass it.

It’s also a good idea to identify which keywords your biggest competitors are targeting and optimising for to determine if you should be going after similar ones.

Keyword research and selection must be done right otherwise it WILL cost you leads and sales and waste TIME. By not selecting right from the start, it will take longer for you to get results, if you ever get them at all.

Bottom line?

If you’ve got a website and you’re not attracting prospects ready-to-buy and making sales on autopilot, you’ve got a problem.

The solution?

A workshop series to help you find and select keywords that will attract primed, ready-buy-prospects consistently and sustainably every day of the week.

We call it Keywords to Customers and you can get it right now at for a steal.

Learn how to find the best keywords for your website, on repeat.

Loved this blog?

If you found this blog helpful, I have a favour to ask. Please share on your socials, and I’ll be sure to say thanks by giving you a shout-out!


Want to leverage SEO or Facebook Ads to generate low cost leads and sales? Here are a few resources I put together to help you:

1. Download my Ultimate Beginners SEO Checklist

It’s a SEO checklist that will help you get ranking in the top positions of search engines like Google.

2. Join the SEO Made Easy Waitlist

Ready to drive more traffic to your website and boost leads and sales? SEO Made Easy is your step-by-step course to help you generate more profit, make an impact with your business and enjoy more freedom in your life. 

3. Have a question, shoot me a message

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